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CAM.R.A.The Campaign for Real Ale (CAMRA) is an independent, voluntary, consumer organisation based in St Albans, England, whose main aim is promoting real ale and the traditional British pub. It is now the largest single-issue consumer group in the UK and is a founding member of the European Beer Consumers' Union (EBCU).

The organisation was founded in 1971 by a group of four drinkers—Graham Lees, Bill Mellor, Michael Hardman, and Jim Makin—who were opposed to the growing industrialisation and homogenisation of the British brewing industry. One of the early members was the Good Beer Guide editor, Roger Protz. The original name was the Campaign for the Revitalisation of Ale.

CAMRA's campaigns include promoting small brewing and pub businesses, reforming licensing laws, reducing tax on beer, and stopping continued consolidation among local British brewers. It also makes an effort to promote less common varieties of beer and other traditionally brewed beverages including stout, porter, mild, traditional cider, and perry.

CAMRA has over 89,000 members as of May 2008.  CAMRA is organised on a federal basis, with numerous independent local branches each covering a particular geographical area of the UK, that contribute to the central body of the organisation based in St Albans.

 

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